HOW DOES PRICING WORK?
All of our projects are custom, making price dependent on various factors including quantity, ink colors, complexity of design, and any additional finishing or assembly. We’re happy to receive any pre-designed files or work with ideas you already have and use that to put together an estimate. If you have a specific amount you’d be comfortable spending, we’re more than happy to show you options to fit within that budget. Something to keep in mind is that each color required for your project calls for its own printing plate, as well as a separate run on the printing press, since only one color can be printed at a time.
WHAT PAPER do you print on?
We print most of our projects on 100% cotton, acid-free, biodegradable paper from a local Brooklyn company. This paper is made specifically for letterpress printing and has a great texture while taking an impression beautifully. It is available in Bright or Soft White, and several weights (118 lb. for folded cards, 184 lb. for most stationery, and 236 lb. for extra heavy-weight cards). Different types of paper are available through other manufacturers, and we can discuss these options if you’d like.
WHAT INK COLORS ARE AVAILABLE?
We can match any color using the Pantone Matching System. If you have a Pantone swatch-book, please choose from the Uncoated line. If you do not, we can work with you to determine the best color for your project, or you can send us a physical swatch. Fluorescent inks are also available.
Metallics: Metallic letterpress inks, such as Gold, Copper, and Silver, print matte. To achieve a brilliant/shiny metallic, it would be better to use the technique of hot foil stamping.
Lighter colors: Letterpress printing works best with darker inks on lighter paper. If you are looking to use a very dark paper, such as navy or black, a light colored ink will not show up well, as the inks are not completely opaque. If you are looking for a solid white on dark paper, for example, we can use hot foil stamping to achieve this.
Blind Printing: We can print blind (no ink) or with a clear tint. This look is great for accents to a design, or for a subtle effect, but should typically be avoided for important business information.
CAN YOU PRINT LARGE SOLID AREAS OF COLOR?
Yes, however, it’s not ideal for letterpress printing, as the consistency is difficult to maintain and may cause what we call a “salty” appearance, where fibers of the paper show through the color. This effect is dependent on type and tone of paper, and color of ink. Letterpress inks tend to be more transparent than silkscreen or offset inks, which print more opaque, and this characteristic is likely to come out when printing large solid areas. In addition, if you’re looking for a tactile impression, this is better achieved through type and line work; large solid areas often need to be printed with a more shallow impression. We have used this “knockout” technique on a couple of projects, we just require that you understand the outcome before proceeding.
CAN YOU PRINT A design I ALREADY HAVE?
Yes! We’re happy to work with a design and/or brand specifications you already have. We can letterpress print a photograph or logo, and mix any color you desire using the Pantone Matching System.
We’d be happy to review your design (email firstname.lastname@example.org), and you’d be several steps ahead if you followed these specs when doing so:
PDF, .ai, or .eps files ideally created in Illustrator. Images should be vector-based or high quality TIFFs (600dpi)
Outline the type, and have the image in 100% CMYK solid colors
Extremely small or fine/thin type, or imagery with less than a .25 stroke will not be able to be printed
DO YOU DO ENVELOPE ADDRESSING?
We can print your return addresses onto envelope flaps and also your mailing address for response cards. We do not, however, print individual recipient addresses onto envelopes. For this, there are several talented local people we recommend, whether you’re looking for digital or hand-calligraphy addressing on your envelopes and we’re happy to help you coordinate with them.
DO YOU OFFER CUSTOM DESIGN FOR DIGITAL PRINTING too?
Yes! Though we specialize in designing for letterpress printing, we realize it is not the technique for everyone, and so are happy to work with you in creating something unique for you or your special event no matter the printing process. We can execute a great illustration or custom design and help you see it through to the end. We only perform letterpress printing in-house, and so any other type of printing would have to be outsourced.
WHAT IF I DON’T HAVE A LOGO YET? DO YOU ALSO WORK IN BRAND IDENTITY AND DESIGN?
Yes; if you’re a fresh business starting from scratch, we have experience in logo and graphic design and would love to work with you to create a brand identity. We can develop typefaces, illustrations, colors, etc. to best showcase your work and then format and output these designs for digital or letterpress printing. See the Special Projects section above for some recent examples.
HOW LONG WILL I WAIT FOR MY STATIONERY?
As stated above, since all projects are custom, the timeline is greatly influenced by the details. Included in each quote is five rounds of design (if it even takes that many), and once the final proofs are approved via digital PDF, generally allow 10-14 days for the ordering of materials, printing, and finishing.
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